Building A Better Business With A Better Website

Written by Isabella Harper

Contributing Writer

In today’s world, a website is like a shop window for your business.

It’s where people go to find out about you. A good website can bring in more customers and help your business grow. Let’s see how to make yours work for you.

1. Make Your Website Look Great

Your website is your business’s first impression.

People will judge your company based on how your website looks. Use colors and pictures that make your business stand out. Choose words that are easy to read and understand. Your website should be like a friendly face that welcomes people in.

2. Make Your Website Mobile-Friendly

Make Your Website Mobile-Friendly

Today, most people use their smartphones to search for businesses.

Your website needs to look good and work smoothly on all types of phones. This means your customers can easily find you and learn about your business, no matter where they are. A website that’s hard to use on a phone will likely lose potential customers.

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Help Your Customers Find What They Need

People want to find what they need quickly and easily.

Your website should be like a friendly guide, leading visitors exactly where they want to go. Make sure your menus are clear and easy to understand. And remember, most people use their phones, so your website needs to work well on small screens too.

PRO MARKETING TIP!

Ensure your website is user-friendly and mobile-responsive with fast loading times, intuitive navigation, and clear calls-to-action to enhance user satisfaction and drive conversions.

Daren Kee

Marketing Strategist

Boost Your Bottom Line With Faster Load Times

Ideal load times for local business websites greatly influence user experience and search engine rankings.

Fast website performance not only enhances user satisfaction but also fosters a sense of belonging among visitors. 

When users encounter a website that loads quickly, they are more likely to engage with the content and explore further, leading to improved user retention.

Conversely, slow load times can frustrate potential customers, causing them to abandon their search for local services. By investing in professional website design you create an inviting online environment that encourages interaction.

Ultimately, optimizing load times is a significant step in transforming your local business into a competitive online presence that resonates with your community.

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Clear Call-to-Action

A clear call to action is like a signpost on your website.

It tells people what to do next, whether it’s buying something or getting in touch. Put these signs in places where people will see them. This will help you get more customers.

Use Words That Work

The words you use can make a big difference.

Make sure your calls to action are clear and easy to understand. Tell people what they will get if they click the button. Use words that make people want to take action. For example, instead of saying “Submit,” you could say “Get Started Now.”

Put Your Calls To Action In The Right Place

Where you put your calls to action matters. You want people to see them but not be overwhelmed. Here are some tips:

  1. Put them at the top: People usually look at the top of a page first, so put your most important call to action there.
  2. Match them to the content: Put calls to action where they make sense. For example, if you’re talking about a product, offer a “Buy Now” button.
  3. Make them stand out: Use colors and designs that make your calls to action easy to see.

Make Your Calls To Action Look Good

The way your calls to action look can make a big difference. Use colors and fonts that grab people’s attention. For example, red is often seen as a color that makes people take action. Make sure the words on your buttons are easy to read. A good-looking call to action will encourage people to click.

Get Found Online

Search engine optimization (SEO) is about making sure people can find your business when they search online.

Here’s  three key elements to focus on:

  • Use the right words: Think about what your customers would type into a search engine and use those words on your website.
  • Make your website easy to find: There are special things you can do to your website to make it easier for search engines to find you.
  • Be local: Make sure your business is listed on Google Maps and other places people search for local businesses.

Frequently Asked Questions

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