WEBSITE SPECIAL

5 Tactics To Skyrocket Your Mountain Town Business

Written by Isabella Harper

Contributing Writer

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1. Leverage Local Media

2. Participate in Community Events and Fairs

3. Direct Mail Campaigns

4. Networking and Referrals

5. Print Advertising and Signage

6. Utilize Public Speaking Opportunities

7. In-Person Consultations and Services

How To Expand Your Business Beyond It’s Mountain Town Borders?

Are you tired of marketing your business to the same people? Or maybe you want to grow your business but just not sure where to start?

Living in a picturesque mountain town comes with it’s own challenges, and it can sometimes feel like your business opportunities are confined to the immediate area, but there are so many ways you can reach your perfect customer.

One of these is being able to utilize various forms of marketing.

Expanding your business reach beyond these remote borders can open up a world of possibilities, bringing in new customers and increasing your brand’s visibility.

Here are some strategies to help you broaden your horizons and grow your business beyond your mountain town.

1. Leverage Local Media

Leverage Local Media

Traditional media outlets remain powerful tools for reaching broader audiences in areas with limited internet access. Here are a couple of local media platforms that you can use to advertise your business.

  • Newspapers and Magazines: Advertise in local and regional newspapers and magazines that are popular in surrounding towns and communities.
  • Radio: Utilize local radio stations to run advertisements and sponsor shows. Radio remains a vital source of information and entertainment in many rural areas.
  • Billboards and Posters: Place billboards along major routes leading to and from your mountain town. Posters in neighboring towns and key locations can also catch the attention of passersby.

2. Participate in Community Events and Fairs

Participate in Community Events and Fairs

Community events and fairs are excellent opportunities to showcase your business and connect with potential customers.

  • Local Festivals: Set up booths at local festivals, markets, and fairs. Offer samples, demonstrations, and interactive activities to draw in the crowd.
  • Sponsorships: Sponsor local sports teams, events, or charity activities. This increases brand visibility and demonstrates your commitment to the community.
  • Workshops and Demonstrations: Host workshops or live demonstrations of your products or services at these events to engage directly with attendees.

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3. Direct Mail Campaigns

Direct Mail Campaigns

Direct mail is a tried-and-true method for reaching customers directly in their homes.

  • Brochures and Catalogs: Send out brochures or catalogs detailing your products or services. Highlight what makes your business unique and the benefits of your offerings.
  • Postcards: Use eye-catching postcards to announce special promotions, events, or new product launches.
  • Personalized Letters: Send personalized letters to potential high-value customers or local businesses that might benefit from your services.

PRO TIP!

Boost your mountain town business by forming partnerships with local outdoor companies, hotels, and tourism boards to enhance visibility and attract more customers through bundled experiences.

Daren Kee

Owner, Kee Marketing Solutions

4. Networking and Referrals

Networking and Referrals

Word-of-mouth and personal referrals are incredibly effective in tight-knit communities.

  • Referral Programs: Encourage your current customers to refer friends and family by offering incentives such as discounts or free services.
  • Local Business Partnerships: Form partnerships with other local businesses to cross-promote each other’s services. For example, a local café could promote your outdoor adventure gear, and you could promote their beverages and snacks.
  • Community Involvement: Be an active member of the community by participating in local organizations, chambers of commerce, and civic groups. Building relationships within the community can lead to valuable business referrals.

5. Print Advertising and Signage

Print Advertising and Signage

Well-designed print materials and signage can effectively capture attention and communicate your message.

  • Flyers and Handouts: Distribute flyers and handouts in strategic locations such as grocery stores, community centers, and tourist spots.
  • Business Cards: Always have business cards on hand to share during casual encounters and networking events.
  • Storefront Signage: Ensure your storefront signage is clear, attractive, and informative. Consider adding portable signs or banners for special promotions.

6. Utilize Public Speaking Opportunities

Utilize Public Speaking Opportunities

Public speaking engagements can position you as an expert in your field and increase your visibility.

  • Local Clubs and Associations: Offer to speak at local clubs, associations, or school events on topics related to your business.
  • Workshops and Seminars: Host workshops or seminars that provide valuable information to attendees. For instance, if you run an outdoor gear shop, you could host a seminar on preparing for a safe hiking trip.

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7. In-Person Consultations and Services

In-Person Consultations and Services

Offering personalized, in-person consultations can set you apart from competitors and build strong customer relationships.

  • Home Visits: Provide home visit consultations for services that require a personal touch. This can be especially appealing in areas where customers may not have reliable internet access.
  • Appointment Scheduling: Make it easy for customers to schedule appointments through phone calls or in-person visits.

Expanding your business reach beyond mountain town borders requires a blend of traditional marketing methods and community engagement. By leveraging these strategies, you can connect with new customers, increase your brand visibility, and ensure your business thrives, no matter how remote your location.

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