A local Directory website dedicated to the Eastern sierra
These projects are always fun. This website idea isn’t revolutionary; it’s just another site built for local media promotions and community topics. The real fun comes from the marketing aspect of this brand, both organic and through paid ads. Below, we outline the idea and explain how local marketing is applied to this website.
Sometimes, we are driven by a compelling need to create a project we believe must exist. This was the inspiration behind Mammoth Classifieds. The site’s founder relocated to Mammoth Lakes for job opportunities and faced significant challenges in finding rentals, contractors, and other local services online. Although there are numerous Facebook groups and other social media platforms dedicated to the Eastern Sierra, the information shared there tends to disappear or become buried within hours. Moreover, this information is often confined to specific groups, requiring membership to access. Recognizing these limitations, it became clear that a dedicated website was necessary. Such a site would ensure that crucial information remains accessible and is properly indexed by Google. KMS leverages its understanding of how Google processes information to make Mammoth Classifieds a powerhouse of information. This is achieved through strategies focusing on semantics and topical relevance, which involve thoroughly covering all popular information related to a specific topic. In addition to search engine optimization, KMS has also initiated a Facebook Paid Ads campaign to promote the various services Mammoth Classifieds offers to local businesses. Contact us if you have a passion project you’d like to discuss. Consultations are always free.
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